Google AdWords Fundamentals v1.0

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Which formula does Google use to rank keyword-targeted ads on Google search?

  • A. (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  • B. Maximum cost-per-click (CPC) bid only
  • C. Maximum cost-per-click (CPC) bid x Quality Score
  • D. (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score


Answer : C

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

  • A. Once every two hours for a given keyword.
  • B. Once every 24 hours for a given keyword.
  • C. Every time a user enters a search query.
  • D. Every time a new advertiser adds a keyword to an account.


Answer : C

What is a benefit of online advertising with Google AdWords?

  • A. Advertisers can pay to place their websites in the natural search results
  • B. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  • C. Ads are displayed to users who are searching for a particular product or service
  • D. Ads can include up to 50 characters for the first three lines of ad text


Answer : C

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • A. Determine if campaigns are meeting overall marketing and conversion goals.
  • B. Compare campaign performance to that of individual competitors.
  • C. Create duplicate ad groups with identical keywords and different ad variations.
  • D. Create additional AdWords accounts for low-performing keywords.


Answer : A

The main benefit of location targeting is that advertisers can

  • A. Choose to only target websites based in a specific region or territory.
  • B. Choose to target a specific Google domain.
  • C. Target any combination of countries, territories, and regions.
  • D. Adjust campaign targeting options regardless of their physical location.


Answer : C

Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6317

Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

  • A. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
  • B. Increase the daily budget for the campaign in which the keyword is located.
  • C. Delete the keyword and add the keyword to the campaign again.
  • D. Repeat the keyword as many times as possible in the ad text.


Answer : A

An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-
Speaking users, which targeting option should be refined?

  • A. Language targeting
  • B. Ad scheduling
  • C. Regional targeting
  • D. Demographic targeting


Answer : A

"Automatic placements" on the Networks tab displays:

  • A. Ad variations, such as text ads, image ads, video ads, and Google Places ads.
  • B. A complete listing of existing destination URLs.
  • C. Search queries that triggered the ads.
  • D. Performance on websites throughout the Google Display Network.


Answer : D

Which is the highest level of account access available in AdWords?

  • A. Email-only
  • B. Executive
  • C. Administrative
  • D. Read-only


Answer : C

Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

  • A. Standard
  • B. Email-only
  • C. Read-only
  • D. Account Management


Answer : C

Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=70619

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network,
AdWords system converts the CPC ad"™s bid to:

  • A. A CPM
  • B. A CPM conversion
  • C. An effective CPM conversion
  • D. An effective CPM


Answer : D

The main goal of automatic cost-per-click (CPC) bidding is to:

  • A. Generate as many conversions as possible within an advertisers"™ target budget.
  • B. Generate as many clicks as possible within an advertiser's target budget.
  • C. Achieve the target average CPC specified by the advertiser.
  • D. Achieve the target ad position specified by the advertiser.


Answer : B

The maximum cost-per-click (CPC) bid is the:

  • A. Amount an advertiser must pay to outbid competitors
  • B. Amount an advertiser is required to pay to achieve top ad position
  • C. Actual amount an advertiser pays for each click on an ad
  • D. Most an advertiser is willing to pay for each click on an ad


Answer : D

Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6326

Which formula represents how Ad Rank is determined on Google search?

  • A. Popularity of the website being advertised.
  • B. Historic average position of each ad.
  • C. Maximum cost-per-click (CPC) multiplied by Quality Score.
  • D. How much an advertiser is willing to spend each day.


Answer : C

Reference:
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6300

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

  • A. The bids of the next closest competitor
  • B. The profit derived from a paid click
  • C. The cost of the bid
  • D. The quality Score of the keyword


Answer : D

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